- Problem
- The challenge was to turn passive launch attention into active user participation while keeping incentives simple, trustworthy, and operationally manageable.
- Intervention
- Fintery supported a Web4 ecosystem rollout with Unyted that combined a dedicated profile app, tokenized value transfer, reward mechanics, and challenge participation into one connected experience.
- Outcome
- Audi gained a more interactive participation layer that strengthened user engagement around launch moments and enabled repeat digital interaction through rewards and challenges.
- Why it mattered
- The project moved beyond one-way campaign communication and created an engagement system designed for ongoing participation and brand affinity.
Case Study
Web4 tools by Unyted
Audi wanted a next-level way to engage users around a high-profile motorsport launch and required an interactive ecosystem that could sustain participation beyond a single campaign moment.
Timeline breakdown
Phase 1
Experience architecture and participation model definition
Phase 2
App and incentive system implementation with Unyted
Phase 3
Launch orchestration and engagement-loop activation
Commercial signals
- Higher repeat interaction potential vs. one-off launch pages
- Clearer user motivation via structured incentive flows
- Scalable engagement format for future campaign moments
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