Chemicals and Advanced Materials in Europe

Warum es wichtig ist

The chemical sector sits at the center of Europe's industrial value chain, but 2025 is a period of margin stress, energy cost pressure and strategic repositioning. Growth is less about volume recovery alone and more about portfolio choices, customer intimacy, technical selling and production intelligence. EUR 635bn European chemical-industry turnover 1.2m people employed directly 13% Europe's share of the global chemical market

Executive Summary

Chemicals and advanced materials companies can no longer rely on historical demand patterns and technical lock-in alone. The sector is under pressure from energy costs, import competition and lower utilisation, which means the next productivity gains will come from better pricing, account prioritisation, formulation and service data, and faster translation of plant and quality insights into commercial decisions. Software value lies in joining lab, quality, plant and customer data - not in adding disconnected AI pilots. Europe's enterprise baseline still shows a gap between online presence and deeper commercial systems. In chemicals this often appears as rich technical know-how trapped in teams, while customer, formulation and plant data remain disconnected.

Für wen sich das lohnt

• Chemical and advanced-materials teams under pressure on pricing, energy costs, and portfolio discipline.
• Commercial leaders responsible for technical selling, specialty pricing, and key-account prioritisation.
• Plant, quality, and data owners trying to connect formulation and customer insight more cleanly.

Drei nächste Fragen

1. Which customer and application clusters genuinely drive margin today?
2. Where do formulation, quality, complaint, and customer data still break across systems?
3. What technical content or digital journey would make buying or service conversations more credible this year?